A pitch, and a win.

Being Canadian born may or may not have influenced this work, but I'm sure it didn't hurt. My partner and I flew up to SapientNitro's Toronto office to pitch ADT Canada. The insight: Canadians are different. They're a lot more chill. More trusting. Home security is more about taking a "knock on wood" approach than a take-up-arms-and-defend-my-castle approach more expected in the States. This is the distinctly Canadian campaign that brought home the win. (Along with a host of brilliant strategic, account, analytic, and media insights from the team.) Copy - Ronan Doyle, Art - Giancarlo Pisani.

 

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