Century 21 was a huge sponsor of the Indy 500, providing an awesome car, and one of racing's hottest young talents, Josef Newgarden. Because Newgarden was so active in the social community with vlogging, Instagram, Facebook and Twitter, we decided to bring all those elements together and create the Newgarden 500 to run alongside the actual race. We used Josef's own Instagram pictures and turned them into fun memes, then used Facebook activity to determine the meme winner.  

CD/Writer: Ronan Doyle, AD: Tom Fancesconi