As Creative Director, Video for Wayfair’s Specialty Retail & Luxury Brands I served as a consultant/partner/co-creative leader (and in some cases, writer) with each of the brand’s creative teams, as well as the in-house production team to establish a broadcast & video capability. Prior to taking this role, the four specialty brands (Perigold, Joss & Main, Birch Lane, and AllModern) had not explored TV or video as part of their marketing plan. In the first 6 months we launched a CTV/OV campaign for three of the brands, which has been carried through to the rest of the brand’s communications.