Papa Ginos is a New England classic. If you've played little league, Pop Warner, or any other team sport then you've crowded into a Papa Gino's after the game for some pie. While at Connelly Partners, this was an account pitch and win. My partner and I were tasked with the strategy of making the popular "after game" pizza place, equally popular for home delivery. We created "Papa Time." The I-just-want-someone-to-bring-dinner-to-me occasion.
ACD/Writer: Ronan Doyle, ACD/AD: Keith Manning