The creative team at Butcherbox delivers strategy and creative work across a wide range of needs from branded films to click-driving and thumb-stopping DR work. A multi-disciplinary team of designers, writers, motion graphics pros, producers, directors, and videographers work in concert with cross-functional marketing partners to drive sales, and build a brand.
Amidst the pandemic in 2020 we shut down all new production out of an abundance of caution for our team. Thankfully, the team had been shooting and collecting footage to tell longer stories about our meat sourcing, our partners, and the values we share. We were able to use this incredible resource to build an entire campaign to let people know our mission.
One of the most powerful efforts our in-house production team creates are short films that feature our partners and the impact that our mission and shared values has on the world.
With one of the fastest-growing DTC providers of meat it’s not all Hollywood production. Growth, clicks, and consumer action is what keeps our momentum going. The team has mastered the art of stopping the scroll and driving purchases. Here’s a sampling of that work.
In addition to classic brand work, and direct-response paid social, an important part of ButcherBox’s creative development is recipe or other content that provides an information resource for members and others.