I've had the privilege of creating two powerful and unique campaigns for MassMutual. With the first shown here, the "Who Matters Most" campaign we followed our guts and my hearts. Rather than choosing all actors, we cast for real relationships. Rather than sticking to the script, we let some people speak from the heart. Rather than make financial services commercials, we made people cry -- in a good way.
CD/Writer: Ronan Doyle, CD/Art Director: Chris Brady, GCD: John Wolfarth, Director: Peter Lang
The second campaign, "Why Life" described after first.
We also created a Facebook/social video based campaign called "Why Life?"
The premise was simple -- Life insurance isn't for you, it's for your kids. And when you explain it to them, the simplicity is staggering. To a kid, it's a no-brainer. So why do adults have such hangups about it? We decided the best way to illustrate how silly it is to fear the whole topic was to show what kids would do if they could... protect themselves.
CD/Writer: Ronan Doyle, CD/Art Director: Chris Brady, GCD: John Wolfarth, Director: Jonathan David