Independent Film Festival Boston had never had a cohesive campaign across all mediums. We wanted to do something that would capture the audience's attention, and celebrate the passion and determination that independent filmmakers possess, that allows them to create art. It was the first time the IFF trailer ever received a standing ovation. Plus, the festival had it's highest attendance in history. So, there's that.
ACD/CW: Ronan Doyle, ACD/AD: Matt Dugas, ECD: Bob Minihan