We pitched. We won. Here's some of the work that did it.
This is our "Something For Every Noccasion" campaign. We wanted to encourage people to hop online and send a card just because. The tagline: Something for every noccasion, and all the occasions in-between. This left the door open for typical card-giving events, but treated them as secondary to the practice of sharing your thoughts for no reason at all.
ACD/Writer: Ronan Doyle, AD: Joe Scalo