We had a client that hadn't made a significant marketing change in its 20+ year history.
It's current brand was a tired old song that was parodied far more than it was applauded.
And we were told no one under 60 was walking through the door.
So we changed everything. Drop the song. Focus on the customer, and the fantasy of what they can become when they visit the world's largest resort casino.
The results were the first cohesive branding that they've ever had, and a 39% boost in the younger demographic they asked for. Not to mention, we made something pretty sexy out of something a little stale.